Valtech – the digital agency for Lexus Europe – was pitching for the copywriting component of a full digital revamp. Their creative team asked me to help and, after a few rounds, we won the contract. I joined the team as a consultant and, working alongside the planning and creative teams, we redefined the digital tone of voice and copywriting approach. We then got to work on creating a whole new digital experience for all European Lexus territories while writing benchmarking studies, direct mailings, sponsorship content and new vehicle premiere pages. To top it off, we won a big all-agency internal prize in the process.

Much of my work for Lexus is currently under embargo and will be posted when live.